Wonchan Choi

Associate Professor, iSchool, Sungkyunkwan University

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600th Anniversary Hall, Rm#10422

25-2, Sungkyunkwan-ro, Jongno-gu

Seoul, Korea

I am an associate professor in the iSchool at Sungkyunkwan University. Previously, I was an associate professor in the School of Information Studies (iSchool) at the University of Wisconsin-Milwaukee.

My research aims to better understand and improve how people seek, use, and create information to accomplish various goals in their daily lives. Taking a human-centered approach, I study information behavior in technology-mediated environments, such as the web and AI-powered systems, with the goal of generating insights that benefit both academic research and real-world applications.

My current projects focus on:

  • A framework for generative AI (GenAI) literacy and an associated toolkit to support the creation of educational materials and programs that help college students engage effectively and ethically with GenAI tools in higher education.
  • A scale to assess the credibility of online information in increasingly complex digital environments, where content is often produced by anonymous users and AI bots.
  • Design guidelines for mobile digital libraries to improve accessibility and usability for blind and visually impaired users.

news

Jan 15, 2016 A simple inline announcement with Markdown emoji! :sparkles: :smile:
Nov 07, 2015 A long announcement with details
Oct 22, 2015 A simple inline announcement.

latest posts

selected publications

  1. TEL
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    Perceived importance and predictive power: Key criteria for judging information credibility on social Q&A platforms
    Wonchan Choi and Hyun Seung Lee
    The Electronic Library, 2026
  2. JASIST
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    Investigating the interactions between individuals with disabilities and information retrieval systems: A review of help-seeking situations, search tactics, and design recommendations
    Iris Xie, Wonchan Choi, Hyun Seung Lee, and 2 more authors
    Journal of the Association for Information Science and Technology, 2026
  3. JASIST
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    College students’ credibility assessments of GenAI-generated information for academic tasks: An interview study
    Wonchan Choi, Hyerin Bak, Jiaxin An, and 2 more authors
    Journal of the Association for Information Science and Technology, 2025
  4. IPM
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    Developing a platform-specific framework for web credibility assessment: A case of social Q&A sites
    Wonchan Choi, Besiki Stvilia, and Hyun Seung Lee
    Information Processing & Management, 2023
  5. ASIST ConfProc
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    Exploring applications and user experience with generative AI tools: A content analysis of Reddit posts on ChatGPT
    Wonchan Choi, Yan Zhang, and Besiki Stvilia
    Proceedings of the Association for Information Science and Technology, 2023