WONCHAN CHOI

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Wonchan Choi, PhD (he/him)
Associate Professor @ UWM SOIS
wchoi@uwm.edu
Google Scholar | ORCiD

I am an associate professor in the School of Information Studies (SOIS) at the University of Wisconsin-Milwaukee (UWM). My research aims to better understand and improve how people seek, use, and create information to accomplish various goals in their daily lives. Taking a human-centered approach, I study information behavior in technology-mediated environments, such as the web and AI-powered systems, with the goal of generating insights that benefit both academic research and real-world applications.

My current projects focus on developing:

  • A framework for generative AI (GenAI) literacy and an associated toolkit to support the creation of educational materials and programs that help college students engage effectively and ethically with GenAI tools in higher education.
  • A scale to assess the credibility of online information in increasingly complex digital environments, where content is often produced by anonymous users and AI bots.
  • Design guidelines for mobile digital libraries to improve accessibility and usability for blind and visually impaired users.

News

Aug 20, 2025 Our research article, “Perceived Importance and Predictive Power: Key Criteria for Judging Information Credibility on Social Q&A Platforms,” has been accepted for publication in The Electronic Library.
Jul 08, 2025 Two posters accepted for the 2025 ASIS&T in-person poster session in Washington, D.C.
May 20, 2025 Our panel, “Researching Health Information Behaviors: Landscape, AI’s Role and Its Impact,” accepted at the 2025 ASIS&T Virtual Panels.
Apr 16, 2025 Our short paper ranked among the top 10% of most-viewed papers in 2023 Proceedings of ASIS&T.
Mar 17, 2025 Our ARIST chapter, “Investigating the Interactions between Individuals with Disabilities and Information Retrieval Systems: A Review of Help-seeking Situations, Search Tactics, and Design Recommendations,” has been accepted for publication in JASIST.
Dec 28, 2024 Our research article, “College Students’ Credibility Assessments of GenAI-generated Information for Academic Tasks: An Interview Study,” has been accepted for publication in JASIST.
Oct 28, 2024 Recognized as a Distinguished Member of ASIS&T.
Jun 18, 2024 Promoted to Associate Professor with tenure.